About the Product:

The Local was founded in 2004 and we now have a team of dedicated journalists on the ground in nine countries. In 2018 we launched membership and in 2021 we were thrilled to reach a milestone of 50,000 paying members. This support means everything to us and makes us more determined than ever to continue investing in our award-winning independent journalism.

About the Project:

We are proud to share that our recent efforts have yielded significant progress in improving the digital marketing capabilities of our client, TheLocal. 

Specifically, we have successfully implemented a range of advanced tools and technologies, including 

• Facebook lead generation, 
• Google Analytics, 
•  A beta-API integration for the popular Europe news portal. 

These efforts have enabled us to achieve more targeted outreach, improved lead generation, and enhanced insights into customer behavior - positioning us for sustained growth and success in the highly competitive digital landscape.

Specifically, integrating a Facebook beta-API for tracking the paid users was an interesting challenge to cooperate with the Facebook team on the beta-API.