Initially, the client wanted to create a social network where every enthusiast would be able to grow as a photographer by viewing the work of the world’s leading photographers. 

To attract professional photographers to the platform, the company had to offer them incentives. 

Several features were intended to solve this problem while promoting the future app’s monetization: 

• Daily live talks (on a rotation basis) would provide exposure to the photographers and help increase their popularity; 
• Instead of likes and comments, amateurs can have their work evaluated by professionals; 
• Having to pay for the review and comments makes them more valuable; 
• Users can get personalized education from their favorite photographers while the professionals can monetize their expertise via paid lessons.